In 2001, Bell Globemedia found itself in a bit of financial trouble, as CTV was losing money hand over fist, mostly due to competition from Global. Bell Globemedia decided to cut their losses by putting up CTV's network operations on the market (although their studios and production facilities would remain Bell-owned). Meanwhile, seeing how the BBC already had cable stations in Canada and the US, ITV was pondering on how to get an ITV-branded station on the other side of the pond, because although ITV programming had already established somewhat of a foothold in Canada, most of it was on either the CBC, or BBC Canada.
Upon hearing about the sale of CTV's network operations, Granada, Carlton and Videotron (a Canadian telecom company) set up the Canadian Independent Television Co. (with Videotron owning 51%, thereby obliging by CRTC regulations), and after the CITC bought out CTV's network operations, they decided to make a complete rehaul of the network: After the night of April 30, 2002, the network would be renamed ITV Canada.

2002: On the morning of May 1, just before Canada AM, this ID appeared, with ITV UK's Hearts jingle (the ID also incorporated the hearts films that had not been used in the UK for some time). Instead of spinning hearts though, Canadians were treated to... a rolling gradient. Video

2002: This networked ID was used all day July 1, Canada Day.

2002: The test pattern, seen during breakdowns, and before the morning start up in some regions.

2002: Here's a rare find: ITV Canada's attempt to brand thier children's strands with the CITV Canada name. Lasted only a couple weeks before being scrapped altogether for regular branding.

2002: Here's another rare find: A promo for a Disney cartoon on ITV Canada (note the regular branding). CTV had been taking ABC US's Saturday morning Disney output for several years, but their contract to take those programmes was due to end on December 21 that year, with home-grown programming and "Good Morning Canada" to fill the void from the next Saturday onwards. This was received by sporadic E propagation in the mid-eastern US, thus the grainyness.

2002: Local ID from CFCF Montreal, channel 12. ITV Canada decided to resurrect one of CFCF's CTV-era slogans, "Montreal's 1 2 Watch", as "The 1 2 Watch", in fall 2002. The rolling gradient and the slogan came up over the Hearts jingle...

2002: ...and flashed to the revamped station logo. Video

2003: Meanwhile in the UK, ITV1 tweaked its logo and re-launched its ID set with the now infamous Celebrity IDs. It would only make sense for ITV Canada to at least follow suit... however, ITV Canada waited until New Year's Day 2003 before it re-tweaked its logo. This is the resulting new logo, still used today. The IDs showed the celebs (the handful that actually had shows on the network), but simply faded out to the ITV Canada logo, and the rolling gradient remained.

2003: As already mentioned above, Bell Globemedia still own CTV's studios and production facilities, and thus, in a similar situation to that of LWT, CTV Inc. is now just a programme producer. Here's their endcap for ITV Canada programmes (this one seen at the end of an ep of "Canadian Idol").

2003: Among the few DOGs ITV ever used in the UK was a clock during breakfast TV. Since the ITV Canada logo was a bit unwieldy to use as a DOG, ITV Canada decided to implement a clock, with the URL underneath instead. Here it is, seen during an ep of BBC's Grange Hill (in a nutshell, ITV Canada argued that since it was available over the air, and BBC Canada was cable-only, they could have terrestrial rights to GH... also, ITV Canada treats it more as a soap rather than a kids' show, on the other hand, it airs the show in letterbox format due to the low take-up of 16:9 TVs in Canada).

After the take-over, ITV Canada embarked on an ambitious plan: making the channel available over the air in the sparsely-populated north, and thus breaking the CBC's near-monopoly on TV in the region. For practicality, the rollout started in the more-populated towns, those with at least 1,000 inhabitants. One of the stations that went to air: CKNQ-TV, which initially broadcast in the Kivalliq region on channel 14 in the town of Rankin Inlet in Nunavut Territory, and relayed on channels 15 in Arviat, and channel 16 in Baker Lake.

2003: July 1, 2003 was the switch-on date for ITV Canada in the north, and CKNQ went to air with this somewhat tacky ID. The logo did have some meaning however: the triangle at the top suggested north, and the highlighted triangle in the circle suggested central (the Kivalliq region was also known as the Central Arctic region).

2003: The symbol also found its way on to promo end boards, as seen here for a Canadian-made Saturday morning programme (note the local branding).

2003: The titles to CKNQ's regional news programme in Inuit, Kivalliq Ullumi (Kivalliq Today). Video

2003: And the weather for the Kivalliq region, used during both the English and Inuit news. As a result, the captions used are in English, Romanised Inuit, and Inuit syllabics. Also, note that only Rankin Inlet, Arviat, and Baker Lake were mentioned. The idea being "what's the point of reporting the weather in towns we don't actually serve anyway?"

2004: With the subsequent launch of relays in Repulse Bay/Naujaat (channel 9) and Coral Harbour/Salliit (channel 7) on New Year's Day 2004 (the switch on date for communities with at least 500 people, as well as North Quebec), CKNQ decided to drop the channel number from its branding, and thus re-brand itself "CKNQ Kivalliq" to reflect its regional network status. Seen here, the morning testcard.

2004: And the new ID, based on the national IDs, in turn based loosely on those in the UK. Video

2004: Also, with the new coverage area, it felt too cluttery to do the weather map for the Kivalliq region in English, Romanised Inuit, and Inuit syllabics. Thus, CKNQ made the maps in English and Inuit separately, for the news programmes in their respective languages. Note the slightly brighter background than the ID.

2005: Back to the network... In the UK, ITV1 changed their look in November 2004. However, once again, ITV Canada waited until the New Year to implement the changes, and even then, their logo remained unchanged. Promo boards were slightly tweaked to allow for this. As for the somewhat odd airing time on Sunday morning for this show, the network didn't want to get in a "sim-subbing" war with ABC stations near the border, which also carry this show on Saturday mornings, and this was the only slot they could fit it in, due to "Good Morning Canada" and other paid programming. (For details on what "sim-subbing" means, and how it can get ugly, see this article.)

2005: Based on the Next slide in the UK, a menu promo for primetime.

2005: Somewhat ironically, the new ITV1 logo was adopted for local ID's, such as this one for CFTO Channel 9 Toronto...

2005: ...which was later revamped to look like this.

2005: CKNQ, having just gotten rid of its channel number from its IDs the previous year, weren't so willing to put it back in so quickly. Their solution: Use the station logo where the number would be.