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Ten years after the introduction of the Land
Rover, it was clearer than ever that it was no longer simply a
stop-gap model. A total of 200,000 examples had been produced by
1958, compared with “just” 100,000 Rover saloons. Of this total
Land Rover production, more than 70% had been exported, with the
model now available in 150 different countries, with several
countries even building Land Rovers locally from CKD kits. Despite
the introduction of several new rivals in the 1950s and 60s,
the Land rover still reigned supreme, and even replaced the Austin
Champ as the British Army’s favorite vehicle. |
