LANGUAGE ACTIVITIES

Warm Up

Objectives:

• Make students familiar with language of advertising.
• Make students aware of /Pre-teach vocabulary and ideas which may be used in the future.
• Make students aware of what messages the symbols transmit.

1 - Project the following pictures and ask the students to identify them, observe the difference between them and interpret them.

Language items that can be used: background, between, below, while, neither...nor, both, unlike,

Possible questions: What does the red/yellow/ colour stand for? What does the Nike swish suggest?

Differences. Some of them are:

• just symbols : Nike swish, the shell
• others show the product, the brand name and the slogan : bottle, Coca Cola, always
• just the brand name and the symbol :Mac Donald's golden arches
• initials and the symbol :American Airline

2 - Research

a) Ask students to fill in the vocabulary web using the thesaurus/synonym dictionary so as to get the exact meaning of the following words:

logo, symbol, sign, insignia, emblem, badge, label

b) Ask students to find an example of each on the web (or project the ones below), save and print them and explain when/how/when/why they are used.

badge	logo	label	symbol	button	sign	insignia

c) What are logos and what is their function?

d) What are brand names? Ask stds to find in the thesaurus the meaning and synonyms of the verb "to brand". In which context can it be used? You may want to direct your students to this concept map.