ALCOHOL AND THE HOMEFRONTS
During the war, alcohol back at the Homefront became a big problem. Leaders like the Chancellor of the Exchequer (Lloyd George) were against alcohol consumption because they were afraid it would affect the performance of their men and women. Many countries, like Russia for instance, banned the production and sale of Vodka and/or other alcoholic beverages. This didn't exactly help matters because the people, unable to buy vodka, produced their own.
Finally, in 1915, Lloyd George started a campaign to persuade national figures to make a pledge that they would not drink Vodka or any alcoholic beverage until the war was over. King George V was one of the first to support this campaign. He claimed that no alcohol would be consumed in the royal household until the war was over.
Another thing government and leaders were concerned about was the amount of alcohol consumption by females.A survey of four pubs in London revealed that in one hour on a Saturday night alcohol was consumed by 1,483 men but 1,946 women.
Later in the year of 1915, the British Government announced several steps they would be taking that they belive would reduce alcohol consumption.
1) A No Treating Order was laid down so that people could not buy alcoholic
drinks for other people. A husband could be fined for even paying for his wife's drink!
2) Public House opening times were also reduced to 12.00 noon to 2.30 pm and
6.30 to 9.30 pm. Before the law was changed, public houses could open from 5
am in the morning to 12.30 pm at night.
3) The government also increased the level of tax on alcohol, and to this day, it remains one of
the most highly tax priced items to buy!!