Words by Ian Eskelin and D. McKelvey
Music by Ian Eskelin

All He needed was P.R.
A million box o' business cards
Careful image consultation securing reputation
A clever market plan
He didn't understand that's all it really takes
He could've played for higher stakes
Now, somehow
We've gone wrong

This Jesus thing, it's a smash hit
It's packaged right
All stocks have split, it's a smash hit
It's gone worldwide

Join His name to any cause
Drop His name to get applause
They never get enough
Nothing here to be ashamed of
Those ever-loyal fans
They want to get their hands on His newest merchandising
Ignoring overpricing
Now, oh wow
We've gone wrong

This Jesus thing, it's a smash hit
It's packaged right
All stocks have split, it's a smash hit
It's gone worldwide

It has no explanation
It smells like exploitation