Date: Tue, 21 Aug 2001 11:12:09 -0400
To: Matthew Gaylor <freematt@coil.com>
From: Matthew Gaylor <freematt@coil.com>
Subject: Propaganda: White House Pays for More MTV Programming
Content-Type: text/plain; charset="us-ascii" ; format="flowed"

[Note from Matthew Gaylor:  Just as the D.A.R.E (Drug Abuse 
Resistance Education) program was been found to be ineffective to 
slightly raising drug use, I'd like to see an independent study on 
the effects of US government propaganda on teen drug usage.  Just off 
the cuff, it doesn't seem like a very bright idea to pay for shows 
with titles like "Drugs are fun".  Also we should be concerned when 
language such as "reality show" is used to describe programming that 
has an unseen hand on the production, in this case The White House's 
Office of National Drug Control Policy.]


Subject: MEDIA CAMPAIGN FLASH - August 20, 2001
From: "National Youth Anti-Drug Media Campaign" <nyac@aed.org>
Date: Tue, 21 Aug 2001 02:08:57 -0400
To: "Matthew Gaylor" <freematt@coil.com>


MEDIA CAMPAIGN FLASH - August 20, 2001

MTV"S "FLIPPED" TO FOCUS ON THE CONSEQUENCES OF DRUG USE

** "Drugs Are Fun" Provides Opportunity for Dialogue on Drug Use **

MTV's "Flipped" (www.mtv.com/onair/flipped) is a cross between 
"Fantasy Island" and "Scared Straight" - a new type of reality show 
where real people become unsuspecting actors in what could be their 
own worst nightmare.  Young people surrender their lives for 24 hours 
and face the consequences of their actions or experience the other 
side of a situation in mock, but very realistic, scenarios.

This week, watch for a powerful episode on substance abuse, "Drugs 
Are Fun," which actually shows that drugs are anything but fun by 
focusing on the consequences associated with drug use.

Parents and youth organizations are encouraged to record the show, 
view it with their children or youth members and discuss it.

The program premieres on MTV on Monday, August 20, 2001 at 10:30 p.m. EDT.

"Flipped:  Drugs Are Fun" will repeat on the following dates:
**Tuesday, August 21 at 5:00 p.m.;
**Wednesday, August 22 at 7:30 p.m.;
**Saturday, August 25 at 7:00 p.m.;
**Monday, August 27 at 1:00 p.m.; and
**Thursday, August 30 at 10:30 p.m.

All times are EDT - check local listings for broadcast times and MTV 
channels in your area.

For more information, resources and tips on how you can make a 
difference in youth drug prevention, visit www.theantidrug.com or 
www.teachersguide.org.



MEDIA CAMPAIGN FLASH is your source of the latest news on the 
National Youth Anti-Drug Media Campaign.  Feel free to forward this 
information.

ABOUT THE CAMPAIGN:  The White House Office of National Drug Control 
Policy's National Youth Anti-Drug Media Campaign targets youth ages 
9-18 - especially middle-school adolescents - parents, and other 
adults who influence choices young people make to lead drug-free 
lives.

To get the word out across every economic and cultural boundary, the 
Campaign uses a mix of modern communications techniques to educate 
and empower young people to reject illicit drugs.  The Campaign also 
teams up with civic and non-profit organizations, faith-based groups 
and private corporations to enlist and engage people in prevention 
efforts at school, at work and at play.  For more information on the 
Media Campaign, check out www.mediacampaign.org.


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