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Scientific Advertising This is a must read classic by the legendary Claude Hopkins. He takes you step by step through the fasciniting science of advertising... starting with what advertising REALLY is. "Keying" ads, the sole purpose of headlines, the number one most costly mistake in advertising, how to use art in your ads, and much, much more! It's all contained in this time tested masterpiece.
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How To Get Rich In Mail Order The ultimate guide to mail order. Perfect for "newbies" and pros alike! Mail order mega millionaire, Melvin Powers, reveals the keys to his success. You'll learn how to find unique products, get free advertising, the "copy-cat" technique, and much more. Contains several of Melvin's winning ads that have pulled in millions!
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Making Money With Classified Ads
You have a good product or service, but now what? You'll need to advertise! Get started placing tiny classifieds ads that could make you rich! You'll find out how to write classified ads that make money, the two-step process, and the keys to display advertising. There's even a "trouble shooting" chapter that helps you stay out of the red!
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