Love them or hate them, there is no denying
the Backstreet Boys are the biggest musical act in the world
at the end of the millennium.
Bigger than Ricky Martin and the whole Latino
music explosion. Bigger than Korn, Limp Bizkit and the
rest of the rap-metal pack. Bigger than
Springsteen, Streisand, the Stones. The five Boys are a
marketing juggernaut, racking up album sales
and sold-out tour dates in numbers that make
long-established acts look like they are
struggling in comparison.
Who would have thought at the beginning of
the 1990s -- when grunge ruled and alternative seemed like
the great, new commercial music horizon
-- that five college-age boys performing synchronized dance
routines and harmonizing through a steady
diet of love songs would be all the rage at decade's end?
Certainly not New Kids on the Block, Color
Me Badd, Boyz II Men, or any of the other boy bands who
previously enjoyed a smidgen of Backstreetlike
success.
Backstreet Boys managed to hit on some undefinable
formula at just the right time, and the numbers
involved in their success are staggering.
Their 1997, self-titled, U.S. debut album has sold more than 28
million copies worldwide, garnering gold
and platinum awards in 45 countries, and remains in the top 20
of Billboard's album-sales chart more than
two years after its release. The follow-up, "Millennium," was
released at the end of May, sold more copies
in its first week than any album in history, and has already
sold more than 12 million copies.
Not too shabby for a group forced to concentrate
on foreign markets when it began performing in
Orlando, Fla., in 1993. The Boys -- AJ McLean,
Kevin Richardson, Brian Littrell, Howie Dorough and
Nick Carter -- toured Europe, Canada and
the Far East constantly through the mid-1990s, building a
massive international following before anyone
in America had heard of them. By the time their "debut"
hit U.S. record stores, Backstreet Boys
were seasoned touring and promotion veterans, something that
helped them finally break into the American
market.
Since arriving on America's radar, the group
has enjoyed as much success as it does overseas, if not
more. Backstreet Boys' videos make daily
appearances on MTV's "Total Request Live," the boys posed
for a "Got Milk?" ad, their concerts sell
out in minutes rather than days and they helped create an
entire cottage industry of Backstreetlike
boy bands: 'N Sync, 98 degrees and C Note, among others.
Tickets for the Backstreet Boys' entire 39-city
fall tour went on sale simultaneously on Aug. 14, selling
out every venue that day. In some cities,
second shows were added, and Salt Lake City grabbed one of
the coveted two-night stands.
-- Backstreet's Back
Backstreet Boys bring their "Into the Millennium"
tour to the Delta Center on Thursday and Friday at
7:30 p.m. Both shows are sold out. Worldwide
phenomenon the Backstreet Boys have sold out two
concerts at the Delta Center this week.