Agency: Pheonix Client: Carlsberg Duration: 30 seconds Media: Radio Title: “Damn Hot”

Carls It’s hot ! Damn Hot !

Berg How hot is it Carls ?

Carls Berg, it’s so hot that ants are doing the Macarena on the pavement !

SFX: Speeded up voices “Hey Macarena”

Berg That hot Carls .

Carls Berg, it’s so hot in Sri Lanka that people are emigrating to the sun ! That’s how hot it is !

Berg I get the picture Carls ….

Carls Berg, it’s so hot my momma’s chewing chillies to stay cool…..

Berg It’s just the kind of day to go watch a game of rugby with a nice, cool one Carls

Carls Berg, it sounds like a plan to me .

Carls Rugby. Probably the best game in the world.

Berg Probably.

afdhel aziz

Agency: Pheonix Client: Carlsberg Duration: 30 seconds Media: Radio Title: “The Games Afoot”

Carls Hey Berg , rugby seasons starting !!!

Berg That’s right Carls

Carls Berg, I can’t wait to see all those teams scrumming down in the Knockouts, those warriors of the field, tough and proud….

Berg It’s an impressive sight alright Carls

Carls Berg , how about the majestic leap of the forwards as they claw air in the lineouts…..the desperate scramble for the ball in the rucks……

Berg Excitement personified Carls

Carls The crunch of flesh and bone as the pack slams into the speedy wing three quarter…….

Berg You have a way with words Carls … But you’re forgetting one of the best things about the game ……

Carls What’s that Berg

(SFX Bottle opening, glass poured, liquid gurgling down throat , satisfied “aaaaah”)

Carls Berg you’re absolutely right. Rugby. Probably the best game in the world.

Berg Probably.

afdhel aziz

Agency: Pheonix Client: Carlsberg Duration: 30 seconds Media: Radio Title: “The Most Important Ingredient”

Berg Are you ready to go - the games beginning in an hour Carls…..

Carls Berg I got everything ! I got my special fake All Blacks sweatshirt…….

Berg Yes Carls….

Carls And Berg look , my old rugger shorts from my schooldays - they still fit me!

Berg And what a pleasant aroma too Carls

(alternative line is “What a pleasant surprise Carls ”)

Carls And I even have my Jonah Lomu Limited Edition, Fully flexible action figure doll !

Berg That’s good ..but I think you’re forgetting the most important ingredient for a good game of rugby Carls

Carls Berg, what’s that ?

(SFX Bottle opening, glass poured, liquid gurgling down throat , satisfied “aaaaah”)

Carls Berg - I receive you loud and clear. Rugby. Probably the best game in the world.

Berg Probably.

MVO Come and sink a cool one with Carls and Berg at the Knockout 1997 at Nittawela and Longden Place. Check the newspaper for fixtures.

afdhel aziz

Agency: Pheonix Client: Carlsberg Duration: 30 seconds Media: Radio Title: “Rugby Songs”

Carls So Berg, know any good rugby songs?

Berg What ?

Carls Rugby songs ! You know, so that we can sing in the bar after the game …..

Berg I dont think so Carls.

Carls Berg , it’s an established tradition in the world of rugby that you have to sing rugby songs in the bar after the game…….

Berg I’m a rebel against tradition Carls.

Carls Berg, you’re telling me you don’t know such established favourites as the Knock Kneed Bargirl from Dublin ?

Berg Nope.

Carls The Man Who Had a Tongue that Was Twelve Inches Long and Who Learned to Breathe Through his ears?

Berg Don’t know that one

Carls Wait …..I know something that will get you in the mood

(SFX Bottle opening, glass poured, liquid gurgling down throat , satisfied “aaaaah”)

Berg (starts swinging) Swing Low, Sweet Chariot…….

Carls I knew that’d do the trick. Rugby. Probably the best game in the World.

Berg Probably.

MVO Come and sink a cool one with Carls and Berg at the Knockout 1997 at Nittawela and Longden Place. Check the newspaper for fixtures.

afdhel aziz

Agency: Pheonix Client: Carlsberg Duration: 30 seconds Media: Radio Title: “I can’t fight this Feeling”

Carls Kamete , Kamete,

Berg What ARE you doing Carls ?

Carls Berg, it’s the rugby season, so I’m practicing the Haka !

Berg The what ?

Carls The Haka - it’s easy come and join me here, put your arms out like this and shake your fingers

Berg No, no , I really don’t think so….

Carls Come on , it’s easy Berg

Berg Noooooo thanks , I got my own Haka - wanna hear it Carls ?

Carls Sue Berg.

( Sample from “I Cant fight this feeling” - “Hukachaka Hukachaka” very loudly)

Berg That’s a pretty impressive Haka eh Carls ?

Carls Berg , that’s probably the best Haka in the world.

Berg (modestly) Probably. MVO Come and sink a cool one with Carls and Berg at the Knockout 1997 at Nittawela and Longden Place. Check the newspaper for fixtures.