Mariah's Record Label Takes Flight

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ * CRAVE *

NEW YORK--(ENTERTAINMENT WIRE)--Feb. 12, 1997--Epic Records Group Chairman David Glew today announced the launch of Crave, a new Sony Music Independent Labels record company founded by recording artist Mariah Carey, and the appointment of Rick Bisceglia as the new label's president. Crave will be a free- standing label with its own A&R, marketing and promotion staffs. It will join 550 Music and the WORK Group as part of Sony Music Independent Labels, a label overseen by David Glew. Epic Records Group will provide Crave with marketing services, sales and administrative support.

"I have watched and admired Mariah Carey's achievements as she has risen to become the most successful female singer of the 1990s," commented Mr. Glew. "She has successfully written and produced songs, for herself and others, so to bring these and other abilities to bear as the creative force behind a record label is a natural progression for her. Rick Bisceglia knows artists and how to build careers, and he has the experience needed to run a label. I am genuinely excited at the prospect of working with Mariah and Rick to establish Crave as a reflection of their combined talents and as the newest addition to the Sony Music Independent Label family."

The creation of Crave marks another milestone in Mariah Carey's impressive career and is a natural addition to her growing list of achievements, which includes sales of more than 80 million records worldwide, 12 No. 1 Pop singles, five No. 1 R&B singles, five No. 1 albums and numerous awards. (See awards/achievments)

"Rick and I have the same vision for Crave," commented Ms. Carey. "Our main goal is to have a close-knit label where artists can feel comfortable, where we can discover some great music and get it the attention it deserves. As an artist and producer, I understand the need for creative freedom and how important that is to the process of making music. Letting artists be themselves and getting their music out to people -- that's what Crave is all about."

Rick Bisceglia leads Crave following 15 years at Arista Records, leaving as its senior vice president. At Arista, Mr. Bisceglia played a key role in building artists' careers, and his success is reflected in countless platinum and multiplatinum releases.

"This is the opportunity of a lifetime," remarked Crave President Rick Bisceglia. "The chance to work with someone of Mariah's stature and talents, and with Dave Glew and his team, was a dream come true. To have Sony Music worldwide is as good as it gets, and we can't wait to make great music and put our new label on the map. Mariah and I are going to combine our strengths to build careers for artists whose talents deserve to be heard."

Ms. Carey and Mr. Bisceglia will work together as partners overseeing Crave's creative and business activities. Crave releases will be distributed worldwide by Sony Music. The label's headquarters will be located at 20 West 55th Street in New York City.

Crave will support a diverse artist roster, covering a wide spectrum of genres and music with global appeal. The label's first signing is a new female vocal group, Allure, whose first single is "Head Over Heels."

Crave will shortly announce its executive staff, with further employee announcements to come in the near future.

* THE HOT CRAVE ACTS *

- 7 MILE: They are an R&B group, four talented guys with their first single "Just A Memory" set to take on the music world, it is produced by Stevie J, who co-produced Mariah's singles "Honey" and "Breakdown".

- S.O.A.P: An upcoming all-girl R&B/pop group with smooth honey voices and hot looks. Upcoming songs "This Is How We Party" and "Who Can I Talk To" coming from their forthcoming album "Not Like Other Girls"

- MARKIE DEE:

A hot R&B diva teams up with producers Mark Morales and Mark C Rooney. Rooney is co-producer of Mariah's "The Beautiful Ones" and has become a hot choice for Crave. He co-produced Allure's "All Cried Out" also. Catch Markie Dee's single "Bounce"

- ALLURE (See Allure page)

- DJ COMPANY:

2 guys and a girl make a hot trio with a hot new album, here are the tracks from "Rythm Of Love"

1. Forever Young sample 2. Hey Everybody 3. Rhythm of Love sample 4. Wishing on the Same Star 5. I Can Be Your Lover 6. Fly Away 7. Hold Me Now Forever 8. Can You Feel The Spirit 9. Number One ’97 10. Holiday In The Land of Love ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~



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