"I have no time for myself. I wish for a twenty five hour day so that I can have at least one hour to myself." Hrithik Roshan finds himself reeling in the aftermath of his phenomenal success. Life for the twenty-six year old heartthrob has been a twenty-five hour whirl choc-a-bloc with shooting schedules. To add to this hectic activity, the star has just signed up with Today's pens and, if reports are to be believed, with Hero Honda for their ad campaigns. If he has to make hay while the sun shines, he has to bake in the sun too.

Undeniably the hottest bet in the modelling circuits, Hrithik is the new hype song in town. Buddy Salman Khan who was previously endorsing Today's pens is ecstatic about 'Duggu' being the next chosen one. Or so he claims.

Vinod Chopra is another one who can't stop singing Hrithik's praises. His next directorial offering, Mission Kashmir, starring Hrithik, Preity Zinta and Sanjay Dutt, is on the verge of completion. Hrithik who has been shooting with Vidhu nonstop is equally enthusiastic about the film. "I'm quite excited about my role in the film. Vinod is an amazing director to work with." Says the one time assistant director before zipping off to release the audio of papa Rakesh Roshan's Karobaar. "I've assisted papa throughout Karobaar and Koyla." He grins sheepishly by way of explanation.

Audio release over, Hrithik has to rush to the airport to catch the midnight flight to Canada. For a long shooting schedule of Arjun Sablok's Na Tum Jaano Na Hum with Esha Deol. The Roshan family is beginning to get worried about Hrithik's whirlwind schedules. Especially his mother Pinky. While papa, the king, is in his parlour counting all his money.