Brainstorming

BRAINSTORMING

What brainstorming is

A technique for generating any list of ideas in a group

When to use brainstorming

Any time you want to generate ideas from the group on targeting the problem, evaluating causes, selecting solutions, and taking action
To create group energy introducing brainstorming

How to use brainstorming

You may want to set a time limit for the process. You'll need a flipchart

Tools for brainstorming

1. Go around the room, having each person offer one idea on the topic. Do not offer any kind of comment on the idea, negative or positive

2. Keep repeating Step 1, getting one idea from each person, until time is up or the group runs out of ideas. Anyone who is out of ideas can "pass".

3. After all the ideas have been posted, clarify ideas as needed.

4. Use brainstorming to develop both lateral and vertical thinking of the group. Lateral thinking provides breadth by looking for divergent, dissimilar options (digging several holes at the same time). Vertical thinking provides depth on one option (digging a hole deeper and deeper).

5. Follow these steps

Organize the list into categories
Identify additional categories to include (lateral thinking)
Identify additional ideas within a category (vertical thinking)

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