The objective of this portion is to understand the company's manufacturing strategy and to assess how it fits with other aspects of the company's operations. Manufacturing companies often have a manufacturing strategy that is not coordinated with their marketing strategies. The following areas must be analyzed to assess whether the two strategies are compatible:

• Define order qualifiers (e.g., price, delivery speed, quality, service)
• Define order winners (e.g., price, delivery speed, quality, service)
• Does the manufacturing strategy seek to maximize order-winning factors?
• Define the manufacturing process of the company (e.g., job shop, continuous batch)
• Define the manufacturing strategy required to successfully accomplish marketing strategies (e.g., price = low cost producer = continuous quality/service = flexible = job shop)
• Define action plans to address problems.
• Is the manufacturing strategy sensible?