Initial evaluation 5.

• Poorly motivated sales force with a non-aggressive sales manager

• Ineffective and wasted advertising

• Efforts not targeted on key customers and key products

• Poor after sales service

• Lack of knowledge about customers` buying habits

• Lack of, or out of date, promotional material

• Weak or non-existent new product development function

• Lack of efforts are often found in conjunction with more fundamental problems of a strategic nature

• Sector decline

• Cyclical decline

• When coupled with other factors

• Changing pattern of demand

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