MARKETING MIX
Product (goods and service)
Features
Life cycle
Quality
Options
Style
Warranties
Etc...
- Price (what the buyer pays)
- Market price
- Value
- Competition
- Discounts
- Credit terms
- Etc...
- Place (where the product is sold)
- Location
- Transportation
- Inventory
- Distribution
- Etc...
- Promotion (getting the buyer to purchase the product)
- Advertising
- Brand name
- Image
- Packaging
- Publicity
- Etc...
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