MISSION STATEMENT
MISSION STATEMENT is a statement which describes your purpose for being in business "What you do and what markets you serve"
- Defines the arena in which the company will compete
- Guides growth and expansion
- Focuses attention on core competencies
- Clarifies and communicates corporate values
- Identifies important sources of competitive advantage
- Outlines the actions needed to achieve corporate goals
- Facilitates measurements of progress toward goals
- Provides a blueprint for organizational structure
- Guides the design of control systems
Example:
To profitably design, build and install quality machines, which serve the ________ industries.
Customer satisfaction will be achieved through providing competitive equipment and services in the markets served in Europe and future opportunities in the Far East.
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