WHAT
IS A SPONSOR?
by
Deryk E. S. Brown
Are
you a recruiter or a sponsor? There Is a big difference. A
recruiter
seems to be in a frantic search to find superstars among the
crowd,
and his way to "find" them is to "sign them up" and then watch
and
wait. The recruiter believes in "love'em and leave'em". He expects
the
superstars to eventually rise to the top, and the others to
eventually
quit. The sponsor has a different attitude. He believes that any person
worth sponsoring is worth developing. The sponsor
believes
in "marrying" those he sponsors.
The
recruiter wants a "one-night stand".
Being
a sponsor is an ongoing activity. It is this ongoing activity that
creates
loyalty to the sponsor, and gives the sponsor serious
credibility.
The recruiter is a travelling salesman; once he has sold
you,
he is gone.The sponsor is a helper and teacher who wants you to
have
the training and tools you need to be successful, and the
encouragement
to keep plugging.
There
is also a transferable concept here. Your sponsor wants you to be
a
sponsor. A sponsor develops other sponsors by deliberate, careful
help
and encouragement. A recruiter expects you to be a born superstar.
I
have six sons. Each time I went to the hospital nursery, I was a
proud
father of a baby boy. As I looked at those babies in that
nursery,
they each had a card that read either "boy" or "girl". Not one of those
cards read "superstar". In all my trips to the nursery, I
never
found one superstar. Superstars are "made", they are not "born".
They
are "developed". Making a superstar takes training, encouragement,
help,
patience, and time. It takes being a sponsor.
What
does it take to become a superstar? It takes a lot of
attitude-type
things, such as confidence, commitment, determination,
credibility,
etc.. Where do these "attitude" type things come from?
They
are learned. They are taught. They are "caught". Here are the stages of
the development of a superstar:
1.
Learn to be a real sponsor.
2.
Develop others who will be real sponsors.
3.
Teach them to teach others to be real sponsors.
The
secret to MLM success is found in this: The recruiter is not
building
a "multilevel" organization, it is all one level (and most of
them
will (quit). The sponsor is building a duplicatable system that
can
run downline through his organization. This builds a powerful
downline.
He is not building a downline of distributors, but a downline
of
SPONSORS.
What
is the difference between a recruiter and a sponsor? It is the
difference
between "hype" and "help". The sponsor's job begins when you
enrol;
the recruiter's job ends when you enrol. The recruiter's goal is
to
sign up people. The goal of the sponsor is to build leaders.
Before
asking yourself which one you want to be, ask yourself which do
you
want your upline to be. Here are the keys to success in MLM:
1.
Be a sponsor.
2.
Keep being a sponsor.
