Table of Contents
ROUTINE, GOOD NEWS, AND GOODWILL MESSAGES/CHAPTER 9
Decide when to write a routine, good-news, or goodwill message
Adjust the basic organizational pattern to fit the type of message you are writing
Add resale and sales promotion material when appropriate
Encourage your reader to take any desired action
Write credit approvals and recommendation letters
ORGANIZING POSITIVE MESSAGES
WRITING POSITIVE REPLIES
FAVORABLE RESPONSE TO CLAIMS
HANDLING CREDIT REQUESTS
INFORMATION ABOUT PEOPLE
DIRECTIVES AND INSTRUCTIONS
GOOD NEWS ABOUT PRODUCTS/SERVICES
GOODWILL MESSAGES
OBJECTIVES
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Author: Marilyn McGahan
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