M.A.C CONSCIOUSNESS PROGRAMS
M.A.C is committed to providing support for worthwhile courses such as AIDS fundraising, cruelty-free testing of cosmetics and raising environmental awareness through the M.A.C Consciousness programs, the M.A.C sponsored Fashion Care has been held annually in Toronto.
M.A.C AIDS FUND
This fund was created to provide money for AIDS awareness, education, support and prevention. Frank Toskan created VIVA GLAM, a matte lipstick, to help raise money and awareness for many AIDS programs. Every cent of the retail selling price of VIVA GLAM lipstick is donated to various AIDS programs in the communities where the product was sold. Projects which give personal and home care support are especially important. None of the money raised is used for administrative costs.
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