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As the old saying goes, "You never get a second chance to make a good first impression!" This article reveals how the "Ketchup Principle" and the power of perception apply to effective web site design. 

The talk of the Internet sometime ago was about "Melissa" - the devious virus that replicates itself by sending what appear to be harmless emails to the first 50 people in your address book. Can your marketing do that? 

Most Internet marketers spend way too much time fiddling with search engine rankings - at the expense of other more effective site promotion
strategies. Want to know the honest truth about search engines? 

While you can and should use them, never rely solely on search engines and banners for generating traffic. If you do, your competition will always be a step ahead. Learn the science of alternative traffic generation. 

Sure there's a lot of free advertising to be had on the Internet, but is it the most efficient way to promote your product or service online? There's a time and place for both - discover how and when to use each. 

If we had to choose just one, email marketing would have to be our favorite online business-building strategy. This article details several ways you can use discussion lists and e-zines to promote your site. 

E-zine and discussion group publishers are increasingly gaining ground overthose online marketers who don't utilize these tools. Don't miss this article if your business still hasn't started an opt-in mailing list.