• A customized email message for your book to use for Internet marketing.
• Tips for how to locate your online targeted audience.
• Ways to avoid having your emails discarded as Spam.
• Creating a specialized mailing list for future books and mailings.
• A very successful online "plan of attack" to get your books into independent bookstores (both online and brick and mortar).
• A customized press release, which can be modified to suit various regions and places that will have a high interest in the book
• A list of newspapers to submit the press release to
• Help in creating an effective press kit, and how to make it easily accessible
• A personalized "test script" for cold-calling bookstores
• A phone consultation with Janet to test the waters of the phone call before you dial that first number
• A sample radio script (this will vary, of course, depending on the radio host) to make the author feel at ease with the type of questions often asked by radio hosts
• A copy of Janet’s tested-and-proven PromoPaks (originally sold for $60)
• E-mail support from Janet as you move through the plan.

Now, what Janet needs from you to implement the program:

• A brief bio of the author
• A 1-page synopsis of the book you want included in the plan
• The first chapter of the book, or a place online where it can be accessed
• The url to the author’s website (if they have one)
• Why you feel the Personal Marketing Program will benefit you
• A statement of how much time you plan to devote to your promotion efforts
• What distribution does your publisher have in place? (Ingram, Baker & Taylor, etc.)
• A check for $400, the address and instructions available from janetelainesmith@yahoo.com . Similar programs from many publicists run $1,500-20,000. Janet is trying to keep this affordable, as she knows firsthand that most authors are on a very tight budget.