Accessibility
001. breadth of browser compatibility
002. appeal to universal audience - multilingual translations, cultural
sensitivity, disability access & services
Speed
& Bandwidth Sensitivity
003.
overall page sizes & complexity
004. average download times
HTML
Quality
005. clean HTML with no faulty code
006. workability of active x, rollovers, applets, etc.
007. page titles, descriptions, keywords & tags
Navigation
& Links
008. navigation functionality & clarity
009. link integrity
010. quality & depth of links provided
Legality
011. original artwork, music, intellectual property etc.
012. international copyright laws are correctly observed
013. quotations, images & intellectual property from 3rd parties are
appropriately cited
Graphic
Design
014. exceptional artistry
015. elegance & sophistication of core design concepts
016. typography & font styles
017. clever synergies of visual elements
User
Friendliness
018. ease of use
019. interface functionality
020. clarity & simplicity
Aesthetics
& Beauty
021. visual appeal
022. professional appearance
023. artistic integration
024. color harmonies
Alignment
& Layout
025. general layout & use of space
026. complexity & quality of tables
027. effective use of layers
Integration
028. effectiveness of unified feel
029. congruence of elements
030. audio-visual synchronization
031. consolidation & reinforcement of purpose
Purpose
032. message & its expression
033. usefulness & quality of content, free resources etc.
034. reason to return
Human Interactivity
035. Email lists, newsletters, newsgroups, chat, BB
Information
Process
036. simplification of complex components, use of synopsis & summaries
037. information architecture, primary purpose, construct clarity, chunking,
packaging, FAQ's & RFC
038. information access - content rating systems, usability, search facility,
site map, steps to destination, readability, effectiveness of image maps
Verbal
Expression
039. clarity of grammar & use of language
040. spelling, punctuation etc.
041. absence of duplication & repetition
Attention
to detail
042. absence of mistakes &/or inaccuracy
043. absence of incongruities
044. absence of dead ends & outdated pages
045. absence of process failures & code crash
Innovation
& Lateral Thinking
046. uniqueness & rarity of offerings
047. commendable insight or utility
048. advanced, unusual, or clever solutions
Creativity
049. originality of components
050. elegance & sophistication
051. style variation from industry fashions
052. creative use of resources
Technology
053. effective use of leading edge technologies - Java, DHTML, active
X, advanced coding, CSS, peer to peer
054. compression technologies, RealPlayer, Flash, Beatnik
055. database integration & functionality
Distinctiveness
056. resonance in memory
057. multi-sensory appeal & impact
058. strength of emotional impression &/or evocative attitude
059. strength of "mindprint"
Vision
060. forward thinking
061. advanced solutions
062. leading-edge activities
Customer
Service & Client Respect
063. ease of contact & responsiveness
Values
064. honesty in advertising & self representations
065. contributions &/or support of worthy public causes
Focus
066. clarity & potency of message delivery
067. absence of unrequested intrusions (e.g. pop ups)
068. absence of "attention clash"
069. absence of conceptual "dissonance"
Advanced
Components
070. use of interactive maps & other active media
071. active server & dynamically generated pages
Overall
Site Effectiveness
072. professionalism in achieving website goals
073. website traffic & statistics
074. potency of impact
075. prompts to action
Significance
075. websites role & function
076. prominence in Internet community
077. awards
078. site linkages
Differentiation
& Branding Strategy
072. strength of logo
073. label & other psychological, perceptual & emotional "anchors"
074. community forums
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