1-2003

. Monthly Feature January 2003 Canadian Oil Companies Ltd.

White Rose Restaurants In 1953 Canadian Oil Companies Ltd. introduced their "New Look" station design . At this time the checkerboard arrangement of signs, called "the pylon" also appearred. Also new were the wedge shaped pole signs and product logo. On the roof of these new stations was a sign the company referred to as 'the elongated wedge", some of these new signs read White Rose while another era's read Canadian Oil Dealer. The White Rose stations shown in this monthly feature all incorporated a company designed restaurant in their layout. The first two photos are from a 1961 White Rose promotional brochure , while the next two are undated postcard images. Note the sign "RESTAURANT", another elongated wedge .

I believe there were two versions of the restaurant signs, the one above is quite pointed in the center , while another is a slimmer, more rounded design, as shown in the bottom photo.

I have no other information on the restaurants but I wanted everyone to know they exsisted and had their own sign design. Perhaps some reader of this Feature has first-hand knowledge and will share the information email: wpf@mnsi.net

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