Canadian Oil Companies Ltd.
1927 issue of the En-Ar-Co Booster , the publication for Canadian Oil
Companies Ltd. dealers, announced a new contest . Dealers were invited to send in a short
letter ,telling what the Boy and Slate is doing to increase their sales of En-ar-co Motor Oil
and greases and include a snapshot of the Boy and Slate in front of their place of business .
The fifteen best submissions would be awarded one of 15 gold-filled watch charms that
are presented as this months feature .
En-ar-co Boosters usually carried one or two pages of stories and photos from dealers
across Canada .While I have found no other evidence that this contest was repeated in later months , I feel that the offer may have been extended to promote dealer participation.
There may, or may not, have been more than these fifteen awarded.
Actual clipping from the August 1927 En-ar-co
the monthly dealer publication of Canadian Oil Companies Ltd.