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For years, Turnpike Ford advertised with a full broadsheet
page in the Thursday edition of the newspaper. Looking for a change, a redesigned four page tab insert, was created
and also printed on heavier paper. This redesign allowed the insert to be printed at one place, then distributed to
other newspapers for insertion. The end result was a better quality product, less expense for the advertiser and a larger
possible advertising area. It also allowed for co-op approval and a lot of creative fun on my part. I am
showing the old and new products below:
| This is an example of the old format |
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| full page process |
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The finished redesign
| An eye-catching cover |
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| Cover is designed either with items from the Ford co-op website or one of my original designs |
| New Vehicle Section - detailed for Co-op |
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| Page 3 - Used Vehicles |
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| The redesign allowed for a lot more information and pictures of used inventory. |
| Service Section - Back Page |
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| This section highlights the "Service" section - car maintenance. |
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