| A PUBLICITY SPOT FOR LEONARDO DICAPRIO |
Only 2 words (literary "not now") for a single message of nature and atmosphere. It pronounces Leo in a new spot for Telecom Italy. Since announcing that Leo has the new spot on the 24th Sunday on TV (it will air in approx. 3 weeks) which will conclude the quality of life and communications for the future. To which have joined Marlon Brando, Nelson Mandela and Woody Allen, the campaign cost 120 million liras in which Roberto Colaninno is working together with a prestitious director and a hard to get actor. This is huge campaign with a contrary message, that technology is important like the rest. Just like this on here, it doesn't make sense to choose Leonardo DiCaprio, he is in the center in all this manliness, hollywood style campaign. More difficult for a person like Mandela, to put himself ahead as a public figure, who has good reports with the common people and has excellent achievements. Like the main character of Titanic, although words and a bit of kilos more or less, had a choice, blushing in a speech, trying to capture the audience with the youth. A message, with lack of confidence, imagine that, says DiCaprio. A troupe (infreddolita)?? and a brilliant Anglo American director Chris Cunningham (the same one, who did Madonna video Frozen) has contructed for Leo, a small film, on which there are crickets, grasshoppers, and other creatures of nature. A small and silence world of emotions, the handsome Leonardo, in his profile is concentrating in his game boy (when it is it turn to go home) this is the message that appears on display. In his voice, like he would say because in Italian it is naturally doubled, answers with conviction, NOT. In these days of Rome, on the set of the new film by Martin Scorsese, has already added billions in the many hands of the agencies, that has realised from the campaign, but also to the men from the Telecom communications. How much has been pocketed from the most popular young Hollywood man? But it is easy to imagine that its compensation has not been inferior to paying Marlon Brando nor Woody Allen. Only Nelson Mandela, in fact out of all the fours, has avoided to personally pocket from the public advertisement from Telecom Italy, has poured in its foundation. (I just want to add that it was announced that the proceeds for the above mentioned commercial will go to Birken's Leonardo DiCaprio Foundation for the Environment...so Leo will pocket nothing!) |
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