WINDOWS\Jim\7-2000

White Rose Monthly Feature =October 2000 =

Special Spring Lubricant What can I say , other than this is a very rare tin ! This months feature was a very specialized product . It is a one imperial quart of White Rose Special Spring Lubricant for FORD , MERCURY and LINCOLN ZEPHYR SPRINGS * Compounded to meet the requirements of the Ford Motor Co. of Canada , Limited Manufactured by Canadian Oil Companies , Limited BRANCHES THROUGHOUT CANADA I believe this is a tin produced during the war years. In the early 1940's paper labels replaced the pretty lithographed containers we associate with White Rose products. This container has several unique characteristics. First , there is the logo . Very early after Canadian Oil Companies Ltd. became truly
        Canadian   again in 1939, a new logo was needed . White Rose had previously been a
        brand of gasoline. The 'rose' image was now the logo for and name of most of the
        companies products . For a brief time the lettering was incorporated horizontally under
        the image of the flower . While this version was common on letterheads and invoices ,
        I have only seen one other example of this style used on a container.
Secondly , it is made of tin , while briefly during wartime White Rose and En-ar-co Motor Oils
          were distributed in short and squat composite (cardboard-like) containers.
Thirdly , this Canco tin has a soldered , resealable screw cap , pouring spout.

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