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A reporter's perspective on Web pages for media relations.

Do you use your Web page for media relations? If so, check to make sure you haven't committed one of these bloopers:

1. No physical address on the Web page.

2. No phone numbers on the Web page.

3. No media contact information on the Web page. (This happens when press releases are placed on line, but the contact info is stripped out.)

4. Undated Web pages.

5. Web pages that haven't been updated since 1995.

6. Not having the URL of the page written on the page itself. (If you've ever surfed for long periods and saved the pages to a disk for later viewing, you'll know what I mean.)

7. Outdated or broken links.

8. Not providing a mailto: link for responses.

9. Not responding to e-mail sent from your Web page. (Alternately, responding four months later to Web page request.)

10. Including only documents in Adobe Acrobat (.pdf) or other non-ascii formats. (Think about it: if you were a reporter on deadline, would you have an extra hour or two to download the Adobe Acrobat program and install it on your computer?)

11. Including things that BLINK.

12. Telling visitors their browser doesn't support Java, Shockwave or NetShow. (HINT: We know that already.)

13. Requiring reporters to get a password before giving them contact information that should have been on that press release to begin with.


Do you have a pet peeve that should be on this list? If so, please let me know.

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http:/members.tripod.com/~danialle_weaver/webpeeves.html Created 9/24/97. Last revised 5/20/98.



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