The anatomy of FUD

There are three basic strategies here, usually combined, plus one strategy that at first thought does not look like FUD but which in reality is often a component of FUD:

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Exaggerate your opponent's weaknesses,

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Invent weaknesses for your opponent that do not exist, and

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``Spin'' your opponent's strengths to present the appearance of weaknesses.

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Promises of Future Bliss

A sub-strategy is distraction. You want to take your opponent's attention away from the fact that you're using FUD to attack his product. Thus statements like: ``I like product X, it's a great product, but ...'' followed by the FUD (in an apologetic tone to attempt to disguise its nature).