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Introduction to v0.4
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FUD 101
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FUD 101
Contents
Contents
Introduction to v0.4
What is FUD?
The anatomy of FUD
Exaggerating your Opponent's weaknesses
Inventing weaknesses for your opponent that do not exist
``Spinning'' your opponent's strengths to make them appear as weaknesses.
Promises of Future Bliss
Distraction Techniques
Sandwiching.
``What if?''.
Attacking the user.
Impugning the critic's motivation.
Fake solicitude
Generic Strategies for dealing with FUD
A side excursion into the mechanisms of FUD propagation
A side excursion into why pointy-haired bosses rarely consult their own IS staff.
A Level Head
The Appearance of Impartiality
Facts
Spin
Counter-FUD
Dealing with FUD#4 (``Promises of Future Bliss'')
Dealing with FUD#3 (Spinning strength as a weakness)
Dealing with FUD#2 (blatant lies)
Dealing with FUD#1 (exaggerations)
Common FUD used to attack Linux (and counters)
Support
Software availability
Long-term credibility
Authorship
Difficulty of Administration
Security
Difficulty of Use
Driver Support
Cost
Guerilla FUD 101
Long-term viability
Long-term costs
Bugs and instability
Upgrade costs
Conclusions
Credits
1998-12-02