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Sound and picture files that are so large and slow
to download for viewing that the reader will loose interest and log out.
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Requiring a guestbook to be signed before entering
a site may discourage visitors
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Special effects that distract rather than enhance the
page
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Colors that do not coordinate or interfere with the
readability of the site.
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Inconsistent font size, color and placement of navigational
tools
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Vague instructions that may confuse the reader.
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