Improving rankings in Search Engines

Most engines rank web pages by giving the highest priority to the contents of the TITLE tag.
If the contents of your title tag exactly matches the search phrase, the chances are you will be ranked right at the top. Maybe even as the #1.
It is important to have the most important keywords in the TITLE tag. But the title should be descriptive since this is often the only indication the search engine gives as to the content of the page. And the length of the TITLE tag should be less than 80 characters. (Netscape displays only the first 66 character of the title tag).

Text towards the top of the page are given next highest priority while text towards the bottom are given a low priority. Words that occur frequently are ranked higher but very common words like the, a, be, is etc are ignored.

If your page contains words that are uncommon in the search engine's data base your page will be ranked very higly with searches using these keywords.

meta tags can sometimes be used to improve your ranking. But many engines asign them a low priority and a few tend to ignore them completely.
For more information on meta tags click here

Keep an eye on the search engines

Some engines tend to remove links after a certain period of time. Therefore it is important to check the search engines regularly. The search page helps you find the status of your URL's with several engines. You can also use Positionagent and Rank this to find your ranking.

Both Submit-it and !Register-It! Ease the process of URL submission.
To find links to the URL submisson page of some of the major engines click here

This page is under construction


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raditha@usa.net revised Oct 02, 1997


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