The Highways of Ontario
Price 50 Cents
It is with pleasure
that Supertest Petroleum Corporation , Limited, presents the
"Highways of Ontario" to its motorist
friends.
In this combination
Road Map and Travellers' Guide it has been our endeavor to include only
pertinent, accurate information
and to avoid the useless and superfluous. We have tried to prepare
a motoring aid from the motorist's
point of view; one that will be dependable for its size and form.
To gather the material included
herein, Supertest representatives personally toured every King's
Highway in Ontario. Each of the
hotels and restaurants listed is individually known to and recom-
mended by Supertest.
One of the most familiar
symbols on the vast system of King's Highways is that of
Supertest Service --- the distinctive
name: This name signifies two things:
(1) Highest quality petroleum products ;
(2) service based upon advanced ideas.
Supertest men are
trained men , keen, courteous and intelligent. Integrity and reliability
are their principles. They are taught to give Supertest Service in a cheerful,
efficent, self-respecting fashion.
The sprit in which
they work functions throughout the entire Supertest organization, and has
been
the cornerstone upon which years
of continual growth have been built.
It is our sincere
hope that "The Highways of Ontario " and Supertest Service will make motoring
for you more of the real pleasure
it should be.
Yours for Service
SUPERTEST PETROLEUM CORPORATION
L I M I T E D
The
above text has been borrowed, with thanks, from the inside front
cover
of the 40 page booklet, published in 1933, and shown on this page .
It
represents Supertest's first road map , a relatively new form of advertising.
This
book measures approximately 4 3/4" X 8" and was printed by
Reid
Bros. Ltd, London , Ontario
--
price 50 cents --
Back cover
More Supertest Road Maps
The Early 30's
The Late '30's
The '40's
The '50's
The '60's
The '70's
City Maps
Supertest Tourist Service
I would like to acknowledge all the assistance I received with this
feature
Special Thanks to:
Bob Walker
Alan McKinney
Cameron Bevers
Cameron has a website dedicated to the history of The Kings Highways
of Ontario.
He will soon include a list of dated clues, relating to highway developments
and improvements that
will assist everyone in dating Ontario road maps, as well as other
Ontario Highway history and trivia
CHECK IT OUT !
http://www.thekingshighway.ca/
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