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Return of the Knave
Drink It Black
Saturday, 29 May 2004
Licker Laws
The drink tag is restrictive; otherwise I could call this 'Laws Unto Himself'

There is no way you can have a discussion on radio without mentioning the Grand Vizier, the wizened king of wireless... John Laws

Long ago Laws seduced us with his voice. He could sell us on his story - he could even change tack (ref: para 5) - and we'd believe him. "You've Never Been Trucked Like This Before" he declared and, breathless, we checked his rig.
Toot your horn, John, overtake us all.

When you not only lend your voice to more ads than any one of your scratchier colleagues, your shriller compadres, but actually have other companies namechecking your work in THEIR ads, and you know you're on to something special.

DJs who've moved states build their profile, often by having a parallel career on TV, in a newspaper column, or - as with serial broadcaster, presenter, journo Derryn Hinch [page 16 - you don't want to wade through the Russ Hinze eulogy that precedes it] - bounding between each until management lose their patience.

But I was familiar with John Laws - had heard the golden tonsils - the voice had reached a kid living at 118.06889 longitude, -30.35639 latitude. I doubt there's another announcer who has that range of years and miles, or anything close.

Not that I tune in. The last time he manifested on the office car radio I caught '- or as I like to call them, young people' Was he being bafflingly affable or bluffingly effible? Was he just babbling?

Right now I'm listening to 2SER as they're playing five hours of Bob Dylan.

Posted by berko_wills at 3:09 AM NZT
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