Persona
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The persona is the medium through which we present ourselves to the public. It includes our personality, social roles such as parent or businessperson, our image, our mannerisms, and our style of speech and clothing. It is the bridge from our inner self to the outer world. It translates our individual expression into a format that is compatible with the social milieu considering such matters as etiquette, cultural rituals, tradition, and general protocol.

We have more than one mask. The term persona refers to the collection of masks that we wear. We have a different mask and play a different role for each situation of our life. We do not portray ourselves in the same manner at work as we do with our spouse, or with our children, or at a baseball game or a club meeting or a church.

The benefits of a well developed persona.

bulletWe can control the expression of ourselves to the public. We can present the particular features that are most likely to be effective. .At a cocktail party, we can display the behaviors that are expected and rewarded. We have social grace.
bulletIt facilitates people's interaction with us. Our persona has explicit features, and people can respond to our distinct viewpoints and our general unique character. Compare that type of individual to those who have no personality and are therefore dull and vague. The word, persona, is the Latin term for mask. Persona refers to the literal masks that were worn in Roman and Greek drama not only to obscure the actors' true identities but also to define and intensify the role that they were playing.
bulletIt protects us. The persona is our assortment of masks, behind which we can hide and guard our secret thoughts and feelings, our psychological potential, and the parts of our psyche that do not conform to our subculture's expectations. Our persona is essential in society and in the workplace. Sometimes we need to put on a happy face regardless of how we feel, and we must behave in a particular manner despite our preferences to the contrary. The persona is a compromise between who we really are and who we want the world to think we are. Sometimes this is a big compromise, as when we must be polite to a rude person because of position or circumstance. Sometimes it is a smaller compromise as when we are with friends who generally know us well and accept us as we are.
bulletIt affirms our identity in a group. When we decide to present particular features in our persona, we assure the other members that we are one of the group. A businessperson affirms his or her identity among other business people through the selection of attire such as a business suit or vocabulary in the jargon of that business.
bulletIt does not impose on our real identity. We can use the persona as a means of expression while knowing that it is only a role. If we mistakenly believe that the persona is our real self, we can experience the following conditions:
bulletWe live vicariously through this role, as if it were another person, taking in whatever rewards society gives us for our performance, but depriving ourselves of the nourishment and satisfaction that would come from within, from genuine self expression. We are likely to feel bored, stifled, uncreative, and unfulfilled. A dishonest persona taints our selection of friends, vocation, forms of recreation, and other dimensions of our life. Our social position may require us to attend an auction at the country club, but deep down inside, we'd rather go bowling.
bulletPeople may judge us to be shallow, cold, robot like, stereotyped, and phony. We are merely acting out a role, and therefore rarely communicating our true thoughts and feelings. We therefore cannot provide the warmth and intimacy that are necessary for friendships and relationships. Our careers, too, are crippled because we seem insincere and untrustworthy. Even a mask that is finely attuned to both our feelings and society has a degree of artificiality because it is still only a mask.
bulletWe may lose contact with the other parts of ourselves because we are focusing only on the superficial level of the persona. We ignore input from our intuition, our feelings, and the other elements that would contribute to our well-being and vitality.
bulletWe stifle our potential. We create our persona and ego by putting the unwanted traits into the background. As we assemble the parts of the persona, we select certain features and therefore reject others. We cannot be all things. We generally present ourselves as either hard working or lazy, shy or outgoing, kind or cruel. We can act shy in certain situations and outgoing in others, as we adopt a different persona to use in each circumstance, but we do tend to favor one position or the other in our overall self concept and behavioral habits. If we act shy, then our capacity for being outgoing is stifled. An overbearing persona represses the potential material more deeply.
bulletWe may not be successful in developing an adequate repertoire of masks. If we think of ourselves as a salesperson, rather than knowing that is only one of our roles, we tend to be a salesperson in inappropriate situations, perhaps aggressively selling our ideas during casual conversation.
bulletOur psychological stability becomes vulnerable. When we overly identify with the persona, we suffer the harsh ups and downs of that persona's successes and failures. The student persona may fail a test, or the socialite persona may accidentally commit a social error. We can, instead, identify ourselves with our true self, which observes life's events with a certain detachment, as though it is watching a Broadway actor depicting his or her character's actions on stage.
 

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Last modified: April 13, 2008