 |
|
|
This page is for the new Avon rep. There will be information helpful for a successful career with Avon. If there
are any questions, please contact me with your concerns.
Make the Brochure and What’s New Work for
You!
Don’t be just an order taker, be a sales maker! Here’s
how with these two vital tools:
You’re focused on making big sales, getting new Customers and
making your business the best it can be. Are you using all of the tools available to you? Two key items are always right at
your fingertips: the brochure and the What’s New. Here are some ideas for maximizing their potential—they’re
simple and they work.
Market the Brochure. Each brochure you give out
can pay back in at least one, maybe even two Customers. So the more brochures you order, the greater your Customer base. In
fact, it’s been shown that ordering 10 more brochures than you need can generate 1–2 new Customers each campaign!
So never leave home without a stack of brochures. As you go about your
day, leave a few everywhere you go. Local businesses where you run quick errands see a lot of foot traffic in a day, so they’re
the perfect spots for brochure drops: the grocery store, dry cleaner, gift shop, bookstore, hardware store, gas station—the
list goes on! Ask the managers of these shops if you can leave brochures on their counters or by the door: once you’ve
got the okay, you can keep it up all year long!
And don’t forget the basics: Write or stamp your name, phone number
and e-mail address prominently on the front or back cover of the brochure. Customers will know to contact you to place an
order. Be sure to follow up with the shop owners to see if any orders were left with them. It’s so easy! The sales will
start rolling in.
Work with the What’s New. Here’s
your chance to get an early look at the hot new products available four campaigns later. As soon as it arrives, take a good
look and then start talking to Customers. The more excited you are about new products, the more excited they’ll be,
too.
Nothing works like the real thing, so never miss an opportunity to order
demos from the What’s New. When you can show Customers the newest skin care product or the hot new lipstick
color, they’ll be eager to buy it.
When Customers expect you to know all about new Avon products, they’ll
eagerly anticipate your next call, and will pay you back with orders that will put your sales over the top.
How to Make Money With Avon
1. Keep your Avon money and personal money separate. Open up
a checking account for Avon, only.
2. Watch your personal purchases. If you
purchase something for yourself, bill yourself and write a check to cover the cost and deposit it in your Avon account.
3. Don’t do heavy discounts. Avon
does wonderful sales and even without sales, the products are very reasonably priced.
A small free gift (lip balm, small hand cream, trial size shampoos, etc.) is a better idea if you want to offer something
to your customers. It increases your award sales and introduces your customer
to a new product that they may like and begin to order.
4. Pay your Avon bill on time. As long as
you maintain good credit with Avon, your orders will arrive on time, and your customers will be happy.
5. Write up a breakdown of how your Avon profit will be handled. Example: 15% for business supplies, (you may want to do more
in the beginning to get your customer base built up), 10% in Rep savings plan, 25% for long term goals, 50% for short term
goals.
6. Be careful with inventory. It’s
a good idea to have some items on hand (Bug Guard, Skin So Soft, deodorants, etc.) that your customers may need in a hurry,
but keeping too much stock will eat into your immediate profit. If you can afford
to hold inventory over a period of time until you sell it, fine, but if not, keep a limited amount of stock.
7. Consider Leadership. Avon’s Leadership
opportunity is the best money making program available. Recruit other people
to sell Avon, and eventually you will make a profit on their sales. It takes a lot of hard work, but the financial return is tremendous.
Avon’s Leadership program has already made more than one millionaire.
|
|
|
How to Increase Your Sales
1. Call
all your customers before you put your order in. Don’t be afraid of annoying
them. Many, many times when I’ve called customers they’ve said “oh,
I’m so glad you called because I wanted to order something and I forgot to call you.”
2. Suggestive selling. If
Mary orders a lipstick, suggest a nail polish to go with it. If she orders a
cleanser, suggest a toner to go with it.
3. Read, read, read. Read
your Rep Times. Read your What’s New.
Go through the brochure when it comes and learn what’s on sale. Read
beauty and fashion magazines. Find out what the competition is selling, and what
they’re charging.
4. Print a copy of the Product Reference Guide from youravon.com. There is a wealth of information there on Avon products.
5. Bundle products. Offer
your customers the perfume, shower gel and body lotion, all in the same scent, with a small discount if they buy all three. Or bundle the cleanser and toner. Or
bundle a day and night cream.
6. Offer your customers a deal they can’t refuse. Buy three Bug Guard Plus, get one free. Buy three shampoos,
get one free. Buy three bubble baths, get one free. It cuts a little into your profit, but it increases your cash flow and award sales.
7. Samples, samples, samples. Put
samples in your books of a new product. Call your customers back and ask how
they liked it. Put a sample or two in their order. When you call them ask how they liked it.
8. Demos. Pick one or two
items from the What’s New and show it everywhere. Seeing is buying. At the end of the campaign, offer to sell your demo for your cost, and use that money
to buy the next demo.
9. Take the Beauty Advisor and Certified Beauty Advisor training. Reps who have done this have doubled their sales.
How to Increase Your Customer Base
1. Leave
books everywhere you go. Doctor’s office, dentist’s office, pediatrician,
bank, ATM machine, car servicing, fast food restaurants, convenience stores. Don’t
ask permission – just do it, if someone complains, apologize and don’t do it again.
2. Wear something Avon. Jewelry,
clothing, perfume, etc. from the catalog will advertise your business. Go to
www.thebooster.com or www.thebuttonguy.com to purchase Avon buttons.
3. The Power of Three: Give
a book to three people you don’t know each day and get their phone numbers to check back with them before your order
goes in.
4. When you deliver your orders, give your customer two books and ask
her to pass one along to a friend. Tell her she will get a free gift if her friend
orders.
5. Go canvassing. Pick a
neighborhood, and go door to door. Knock (yes, gulp!) on the door and introduce
yourself. Offer a sample and a book. Ask
for their phone number.
6. Canvass businesses. Fix
up a pretty basket with samples and small items (lip balm, small hand creams, trial size products, samples, etc.) and go to
offices/businesses. Offer a book and something from your basket. Ask if you can call back to see if there are any orders. Staple
a couple of pages from the order book on the front of the brochure for the employees
to fill out.
7. Ask all your customers if they will take a book to work with them. Offer to pay them in free Avon if they get orders for you. They will then become “helpers” which could be the backbone of your business.
8. Get a small rack or a shower caddy-type basket from the dollar store. When you go into a store or a shopping center, leave the basket/rack on the back of
your car with books in it.
MOST OF ALL, HAVE FUN. YOU ARE SELLING FOR THE BEST DIRECT SALES COMPANY IN THE WORLD. YOUR PRODUCTS ARE TOP NOTCH, REASONABLY PRICED AND BEST OF ALL DELIVERED RIGHT TO YOUR CUSTOMER’S
DOOR – WITH A SMILE!
The above information is also available in the downloadable files section, New Rep Training, in Word format.
|
 |
|
|
 |
|
|
|
|
|
|
|
|
|
|
