The San Diego Union - Tribune; San Diego, Calif.; May 11, 2000;
ABC beat NBC Thursday night for the first time in a ratings sweeps month since 1994. The victory came after "Millionaire" ran eight minutes long, cutting into the audience for NBC's "ER," a move that raised some eyebrows in the industry. An NBC spokeswoman refused to comment on the strategy. ABC had an 11.7 rating and 20 share for the week, with CBS at 8.2 and 14. NBC had 11.4 million viewers (8.1 rating, 14 share), Fox had 7.4 million viewers (5, 8), UPN had 3.7 million (2.8, 5), the WB had 3.2 million (2.4, 4) and Pax TV had 990,000 viewers (0.7, 1). NBC's "Nightly News" and ABC's "World News Tonight" finished in a virtual tie in the evening news ratings race. NBC had an average of 10,000 more viewers (9.03 million viewers to 9.02 million), but ABC (7 rating, 16 share) bested NBC (6.9, 15) in the ratings. The "CBS Evening News" had 7 million viewers (5.5, 12).
ABC shrugged off a spat with Time Warner and crushed its network competition with celebrity editions of "Who Wants to Be a Millionaire," registering its best week in the ratings since the Super Bowl. ABC's average prime-time audience of 18.2 million people last week easily outdistanced second-place CBS and its 11.6 million viewers in the important ratings "sweeps" week, Nielsen Media Research said Tuesday. The accomplishment came even though 3.5 million Time Warner cable customers lost access to ABC May 1 because of the company's dispute with ABC's parent, the Walt Disney Co. The four celebrity editions of "Millionaire" each drew an audience of 34.6 million to 36 million. Wednesday's episode, where longtime fan of the show Rosie O'Donnell won $500,000 for charity, was the most-watched episode ever. ABC beat NBC Thursday night for the first time in a ratings sweeps month since 1994. The victory came after "Millionaire" ran eight minutes long, cutting into the audience for NBC's "ER," a move that raised some eyebrows in the industry. An NBC spokeswoman refused to comment on the strategy. A regular edition of "Millionaire" and "The Practice" also beat two made-for-TV movies on rival networks Sunday. CBS could at least brag that its "Cupid and Cate" movie was more popular than the first part of NBC's miniseries, "Jason and the Argonauts." NBC saw another high-priced miniseries, "The '70s," finish fourth at the 9 p.m. hour on Monday. ABC had an 11.7 rating and 20 share for the week, with CBS at 8.2 and 14. NBC had 11.4 million viewers (8.1 rating, 14 share), Fox had 7.4 million viewers (5, 8), UPN had 3.7 million (2.8, 5), the WB had 3.2 million (2.4, 4) and Pax TV had 990,000 viewers (0.7, 1). NBC's "Nightly News" and ABC's "World News Tonight" finished in a virtual tie in the evening news ratings race. NBC had an average of 10,000 more viewers (9.03 million viewers to 9.02 million), but ABC (7 rating, 16 share) bested NBC (6.9, 15) in the ratings. The "CBS Evening News" had 7 million viewers (5.5, 12). A rating point represents 1,008,000 households, or 1 percent of the nation's estimated 100.8 million TV homes. The share is the percentage of in-use TVs tuned to a given show. Here are the prime-time ratings as compiled by Nielsen Media Research for May 1-7: 1. "Who Wants to Be a Millionaire," ABC. Reproduced with permission of the copyright owner. Further reproduction or distribution is prohibited without permission. |
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